The traffic arbitration market continues to grow

Despite Google's efforts, the traffic arbitration market continues to grow. According to estimates, in 2023, the volume of this market amounted to $ 100 billion.

This growth is due to several factors, including:

- Growth in the popularity of online sales
- growth in the use of mobile devices
- development of new technologies, such as artificial intelligence and big data

New trends in the arbitration of traffic are emerging

Arbitrations continue to look for new ways to make a profit. In recent years, new trends have appeared in the arbitration of traffic, such as arbitration based on artificial intelligence and data arbitration.

Arbitration based on artificial intelligence uses artificial intelligence to automate the process of arbitration of traffic. This allows arbitrators to process more traffic and make more profits.

Arbitration based on data uses data to identify potential sources of traffic and predict campaigns. This allows arbitrators to make more reasonable decisions and get the best results.

How much can you earn on arbitration of traffic?

The most important question that worries all beginners who want to try themselves in the arbitration of traffic - how much can you earn on the arbitration of traffic and how does the traffic arbitration work? Also, novice partners are also interested in whether it is possible to start pouring traffic for free and what expenses will have to be made in the process of work. Moreover, even experienced fillers ask such questions in their thematic forums. To finally answer these questions, we have collected for you examples from practice and cases from successful marketers. With the help of these cases, you will not only learn the answer to the question that worries you, but also get useful experience and knowledge.

But before plunging into the analysis of cases, it is worth explaining to beginners how income is formed, on what factors it depends on what the advantages and disadvantages of arbitration, what skills are needed to work in arbitration and how the arbitration of traffic works.

How is the income of regular arbitrators?
Many newcomers are interested in how much arbitrators earn in the state. There is a difference between the income of regular arbitrators and freelance arbitrators. Starry arbitrators, obviously, receive fixed wages. It consists of a small salary and a share of interest. But, one way or another, it is very limited. The minimum salary of regular arbitrators without experience is from 50 thousand rubles. With experience from 1 year to 3 years-from 60 to 150 thousand rubles. Experts with experience have more than 3 years-200 thousand rubles or more.

How does freelancers traffic arbitration work and what is their income formed from?
For freelance arbitrators, the situation is opposite-income is not limited to anything. If the arbitrator on freelance has earned 500 thousand rubles, then it will receive 500 thousand rubles - the income is formed from the number of sales of the advanced offer or other payments. However, if the freelancer could not effectively advance the offer, then he may not earn anything at all, since there is no salary. Moreover, an inexperienced arbitrator on a freelancer can completely go into a minus by spending an advertising budget from his pocket. To prevent this from happening, it is important to constantly learn. That's how much arbitrators earn on freelance.

What does the income of the arbitrator do not depend on?
the location of the arbitration does not matter - income does not affect the level of average wages in the region. All income is determined from the effectiveness of the advanced offer - the more people bought the product, the greater the percentage of sales will receive the specialist, so the arbitration of the traffic works.

The advantages of work in arbitration.
The decision to work in the arbitration of traffic is a responsible choice. It is important to weigh the pros and cons of this direction in advance so as not to waste time and money. Before answering the question “How much can you earn on arbitration of traffic?”, It is important to highlight the pros and cons of this direction. So, let's figure out what pros and cons are in the field of arbitration of traffic:

Pluses
- income is not limited;
- space for development;
- there is a place for the manifestation of creativity and creativity;
- you can work from anywhere in the world;
- comprehensive development of skills;
- there is no normalized schedule;

The lack of motivation is not an excuse.
Skills for working in arbitration of traffic. Arbitration of traffic is a complex direction in which it is not enough to possess the basic skills of remote work. So that you yourself can answer the question “How much can you earn on arbitration of traffic?”, You must master the following skills to work in arbitration.

The main skill of any arbitrator is the ability to work with advertising sites. Each arbitration should know the functionality of popular advertising sites and be able to place advertising on them. Study the instructions, independently analyze the functionality and practice in tuning advertising on the sites for its placement.

The skill of creating creatives is also very important in the field of arbitration. Boring, stock pictures are not impressive for the audience and they immediately flip them out. That is why arbitrators study the basics of photoshop and other audio/video editors to create original advertising creatives.

How much do you earn on arbitration of traffic?
Without the ability to develop landing, probably, not a single arbitrator would have received income from his work. It may seem to beginners that in order to create landings they need deep knowledge in programming languages ​​and code editors. In fact, it turns out that it is enough to learn how to use the designers of sites on which you can create landings with relative ease.

Tables are an integral part of the arbitration of traffic, since tables are widely used for analytics, reporting, assessment of campaigns. In addition, the tables often have calculations of expenses for advertising and income from arbitration. Learn to use the Excel or Google tables to keep records of all your actions and profits.

Without a deep analysis, it is impossible to determine the effectiveness of the arbitration of the arbitration. Analytics allows you to determine the target audience and the most effective advertisements, the most profitable traffic sources. Thus, the arbitration can turn off ineffective advertising, giving preference to the allocation of the advertising budget more useful and traffic pushing ads.

The arbitrator dictionary

For your convenience, we divided the arbitrator’s dictionary not in alphabet, but in sections. Each section will be associated with a certain part of the work in the arbitration of traffic.

Basic concepts

Arbitration of traffic is the placement of advertising by which users will switch to any site. After that, the advertiser pays the arbitrator for potential customers. For example, you buy advertising on some resource, for example, a fitness blog, people respond to your advertisement and switch to a site selling sports nutrition. There they perform any action for which you will receive the payment of the manufacturer of sports nutrition. About what actions you can get payment for, we will tell you below.

The arbitration (webmaster or partner) is the one who is engaged in the arbitration of traffic.

Traffic is a stream of users who go to the site by your advertising.

The source of traffic is a place for advertising, where traffic will go to the advertiser’s website.

Pour (pour) traffic - direct traffic to the advertiser’s website.

Offer is a proposal from an advertiser for an arbitrator that describes all the conditions of cooperation: bet, guarantees, restrictions, etc.

Geo is a condition in the offer, according to which the arbitrator must pour traffic from a particular country. Inside the term geo is also the concept of tyres of countries.

Tire (Tier) - the division of countries in terms of living standards and rates in offers on them.

Tier-1 is developed countries with the best offers in offers. But in working with them the most difficulties due to prices for attracting traffic. Also in such gears are the biggest competition. Example: USA, UAE, Singapore, Norway, Switzerland, etc.

Tier-2-developing countries with less competition and average offers. The prices for traffic in such gears are also lower. Example: Greece, China, Latvia, Mexico, Argentina, Belarus, Russia, etc.

Tier-3-poorly developed countries with cheap traffic, minimal competition and low purchasing power of the population. Such gears are almost not in demand. Example: Armenia, Algeria, Egypt, India, Uzbekistan, Philippines, etc.

The target audience (CU) is users with general characteristics and signs that are suitable for the advertiser. For example, if the advertiser is an online casino, then fans of gambling are their target audience. Also, the target audience is determined by demographic characteristics, for example, age, gender, nationality, family position and the presence of children.

Dictionary of a novice arbitrator

Definitions in arbitration sometimes differ from classic vocabulary definitions in digital marketing or have slightly different meanings.

The target action is the action that the attracted users on the landing gear or the site of the advertiser should take so that the arbitrator receives a commission. For example, make a certain deposit to the account in the online casino.

Rebill is a targeted action that the invited client performed again. Arbitrators receive re -payment for the Rebills.

The target page (Offer-Page) is a page that users go to when pouring traffic after passing moderation (verification) of advertising on sites where traffic is taken.

The commission (commission) is part of the advertiser's income, which is transferred to the arbitration for the attracted traffic or targeted actions of users.

The affiliate program (affiliate program) is a proposal from any resource by which arbitrators can receive offers to cooperate with the advertiser.

White arbitration of traffic is the promotion of offers allowed by any sources of traffic. The arbitrator honestly pours traffic, not deceiving users or an advertiser.

The placement of targeted and contextual advertising is white arbitration if it is not used to promote dubious offers.

Gray arbitration of traffic - the arbitrator promotes the offers using small tricks. At the same time, the tricks are not fraudulent. For example, the use of cloaking is gray arbitration. Usually these are those offers that cannot be advertised in social networks, like a nutra or gambling.

Black arbitration of traffic - advancement of the offer using frankly fraudulent tricks or actions on the verge of law. In some cases, the arbitrator deceives users or advertiser. This method is prohibited by most advertisers. Also, black arbitration is considered the promotion of offers that deceive users or harm them.

Partnerships (CPA networks) are sites that offer many partnership programs from different advertisers on one resource. Such sites are intermediaries between partners and advertisers.

Partnerships (CPA networks)

Coverage - all users who watched advertising for a specific time.

The referral is a participant in the affiliate program that was registered at the link of another participant in the affiliate program. If your friend threw off your referral link to the website of the bookmaker and you registered on it - you are a referral.

Bourgeon is the entire part of the Internet outside the CIS.

Transitions - all transitions on your advertising link.

Campaign - any actions aimed at filling traffic to the advertiser.

Creative-advertising material (video, images, interactive mini-games), which is used to pour traffic.

Case is an example of successful arbitration of traffic. You can read about such cases on our website.

Hold - withholding the advertiser of the payment of commission arbitrators. This is done in the test of flooded traffic.

Frod is a random or intentional deception of an advertiser or an affiliate network.

The ligament is the ligament of the offer, the source of traffic, creativity and the bay method.

Test (testing) - checking the ligament for efficiency.

A vertical is a group of offers similar in their subject. Example: all offers in the field of gambling are a gambling vertical, all offers in the field of bets are a betting-offfer.

How does the traffic arbitration work?

The work of the arbitrator consists of several steps that he repeats regularly to sell the goods and receive a reward for the difference from the cost of traffic. We will analyze the typical sequences of actions when working with the arbitration of traffic, as well as reveal the basic concepts of arbitration.

1. Division to the offer

First, the arbitration is connected to the chosen offer, which he receives either in the CPA network or directly from the advertiser.

Advertisers create a special offer to which the arbitration is connected. The offer spells out the conditions for cooperation with the arbitration - the type of advertised product or service, the payment model and the amount of remuneration. The arbitrator selects the offer either on the advertiser’s website or in a special CPA network. This is a kind of exchange of offers, an intermediary between the advertiser and the arbitrator. When choosing an offer, he analyzes under what conditions he will attract traffic and what target actions are required - payment for each attracted lead or percentage of sales of goods.

2. Selecting traffic sources

After the arbitrator has chosen the offer, he receives a unique link to the advertiser’s website and proceeds to attract arbitration traffic. The first step in the arbitration of traffic is the choice of sources from where traffic will be obtained. It can be advertising networks, partnerships, social networks, search engines and other online platforms. Traffic can be both paid and free. Each source has its own characteristics and prices for traffic. Here are the main sources of traffic at arbitration:

Social networks: Social networks, such as Facebook, Instagram, Vkontakte and Linkedin, offer a wide audience with the possibility of targeted advertising. Advertising networks: Google ADS, Bing ADS, as well as contextual advertising, provide wide opportunities for promotion, especially with accurate setting up keywords. Partnerships: Participation in affiliate programs such as Amazon Associates or Clickbank, where you can promote the products of other companies, receiving a commission for each sale. Email marketing: sending out electronic letters, offers and shares to subscribers in order to attract traffic to a site or a specific page. Popular blogs, channels and forums: advertising on popular blogs or forums with a target audience corresponding to your product or service. Content platforms: YouTube, Twitch, Medium and other platforms where the creation of interesting content can attract a large amount of traffic. Mobile applications and games: advertising in applications or games where you can reach a large audience, but the cost can be high. Search systems: inclusion in the search results, optimization for SEO. Each source has its own characteristics, analyzing them and conducting testing, you can determine the optimal channels for monetizing the chosen offer.

3. Market analysis and demand

For successful attracting arbitration traffic, it is necessary to analyze the market and determine the demand for certain goods or services. The choice of a niche in which the arbitration will work depends on current trends and popular user requests. In addition, the arbitrator usually analyzes competitors, studies strategies, their advertising campaigns, keywords, target pages. Be sure to read similar cases of other specialists in the chosen niche to make out someone else's experience in shelves and use it in his work. This will help determine successful methods, avoid mistakes and find effective ligaments faster. 4. Buying traffic When the sources of traffic are selected, the market analysis was carried out, the arbitrator proceeds to the stage of the purchase of arbitration traffic. As a rule, this stage includes advertising configuration in selected channels - Facebook Ads, VK ADS, Yandex.Direct, etc.. At first, as a rule, advertising campaigns are created with a small budget in order to test the offer and understand the return. Then these campaigns are analyzed and a decision is made whether it is necessary to scale these advertising campaigns or choose another offfer.

4. Buying traffic

When the sources of traffic are selected, the market analysis was carried out, the arbitrator proceeds to the stage of the purchase of arbitration traffic. As a rule, this stage includes advertising configuration in selected channels - Facebook Ads, VK ADS, Yandex.Direct, etc.. At first, as a rule, advertising campaigns are created with a small budget in order to test the offer and understand the return. Then these campaigns are analyzed and a decision is made whether it is necessary to scale these advertising campaigns or choose another offfer.

5. Optimization of the ligament

The ligament is a combination of advertising settings, advertising images and texts that give the most conversion results. The arbitrator optimizes advertising campaigns, disables ineffective announcements in order to attract more buyers and earn more money. It is also worth optimizing landing.

Types of arbitration of traffic
Arbitration traffic is white and black. White arbitration is the promotion of goods or services that do not violate the legislation and policy of advertising sites.

Black arbitration of traffic is aimed at promoting goods, which are usually prohibited by laws and regulatory requirements of advertising networks. It can be an online casino, spam, prohibited drugs. Usually it is more difficult to advance with black methods, because there are always restrictions on such goods at advertising sites. The advertising accounts of arbitrators, which are advanced by black methods, often get into the ban, so you have to create new ones.

In addition, when they talk about arbitration of traffic distinguish two strategies. The first strategy is the resale of traffic when the arbitration bought traffic for one price, and resells it more expensive.

The second strategy is to attract traffic by working with content. For example, using posts in a telegram channel or video posting on YouTube. Such a strategy is suitable for people who already have an audience in one of the social networks or on their own website.

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ArbitStars expands horizons: Official opening of a new network direction

Today, 09/09/2023, the company arbitstars is happy to announce an important moment in its history - the official opening of the new network direction, which is designed to attract a new audience and To expand the geography of our presence. Our efforts are aimed at conquering new markets, and we We are proud to present to you this new stage in the development of the company.

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